Notes on a 2015 Report on IP-Based Mobile Games in China

The mobile game user base reached 353 million people, with 82.% having no PC gaming experience.
Revenue from RPG and card-based mobile games surged in 2015
In 2015, IP-adapted mobile games accounted for 49 out of the top 100 titles on the iOS charts, representing 60% of revenue, with public IPs being the most prominent.
IP-based mobile games have higher exposure rates, possess a certain user base, and are more likely to receive attention from distribution channels.
Target users have relatively concentrated gathering channels, making promotion easier.
Users are more eager for mobile game adaptations of web novels, anime, and films
PC game IP adaptations performed most notably this year, primarily in the RPG genre
Market observations indicate that overseas IP games launch ahead of film releases, serving as pre-release promotional material and one of the distribution channels for the films
IP Value = Target Audience Characteristics + Suitability of Adapted Gameplay + Market Potential
IP Owner ->Game Developer ->Game Publisher

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