Common Business Models

• Work for Hire
• Earlier Stage Development
• Completion Bond
• Pick up Deal

Factors Affecting Industry Profitability

• Barriers to Entry for New Competitors
• Intensity of Competition Among Existing Competitors
  • Innovative Game Development Technologies
  • Expanding Coverage Through Bricks and Clicks
  • Promotional Campaigns
• Threat of Substitute Products or Services
  • Players’ Tendency to Seek Novelty
  • Price Advantage Over Substitutes
  • Cost of Switching Games for Players
  • Number of Similar Products Available in the Market
• Buyer Bargaining Power
• Supplier Bargaining Power
• Complementary Alliances

Licensed Publishing

Developer Rights

• Attribution
• Advance and Profit Sharing
• Ownership
• Ancillary Rights

Marketing

Sales Kit

• 1~2 Page Game Overview
• 10~15 Page Game Description
• Concept Sketches or Screenshots
• Key Gameplay Fun Demo

Game Sales

Sales Channels

• Traditional Retail
  • Initial Release
  • Expansion Packs or Enhanced Editions
  • Promotional Price Reductions
  • Bundles
  • Budget Packs
• Online Stores
  • Initial Release
  • Updated Versions

Marketing Techniques

• Attention Economy
• Market Hype
  • Leveraging Newsworthy Topics
  • Utilizing Web Search Keywords
• Promoting Games Through Social Networks
  • Pyramid-style Interpersonal Networks
  • Through Friends’ Activity Feeds
  • Hostage Situation Marketing
• Collaborating with Gaming Websites
• Providing Demos
  • Condensed Content
  • Using Time Limits